Innovecs Names Zurab Iashvili Country Manager for Georgia

September 26, 2022

Innovecs, a global digital transformation tech company, continues its expansion to new markets. Having Tbilisi as one of the strategic regions for its delivery hubs location, the company has named Zurab Iashvili Country Manager for Georgia.

Innovecs has started operating in Georgia in 2022, aiming to become a sustainable local employer in the tech arena. Zurab’s appointment supports Innovecs’ broader plans for the region, including reaching Innovecs’ teams with Georgian talents, creating the innovative hub in Tbilisi, and nurturing our clients’ needs. In his role as Country Manager, Zurab will have overall responsibility for the continued growth and success of Innovecs’ business in Georgia.


Zurab is an analytical decision-maker with a solid background in finances and extensive experience in operating and developing companies. He has an in-depth understanding of IT-service industries, as well as expertise in international business having conducted business in Europe and Asia.


Zurab, who was previously Operations and Staffing Manager at Sweeft Digital brings more than seven years of experience in operations, team management, and business growth. Having worked across a variety of sectors, Zurab’s diverse track record includes strategic and crisis management for local and global tech companies. He will use his reach experience to better serve the needs of our clients and partners.


Zurab said: “What got me excited about joining Innovecs was that I felt completely in line with the values of the company and I want to extend that to Georgia. I want to bring the company here that’s built around a long-term strategy, not just short-term goals. I want to help build a company around values, focusing on people, and putting them in the center. I want to be involved in creating something that’s run by ideas, not hierarchy“.


Known for its corporate culture and stability as an employer in several regions, Innovecs supports a hybrid work model that allows team members to work from an office, hub, and home. The opening of the new Innovecs hub in Tbilisi will be announced further.


“I would say that a very modest number would be 30 people during the year. But this by no means sets a limit; I think we can grow as fast as it comes. We are prepared, and we have operational readiness. There are a lot of things going on in the world at the moment, but I hope the situation will stabilize and we will grow very rapidly. Right now we are hiring administrative staff and will then move on to software developers, data engineers, QA specialists, business analysts, project managers, product owners, and so on, – Zurab said.


Alex Lutskyi, Founder and CEO at Innovecs, commented:

We are delighted to welcome Zurab as our new Country Manager in Georgia. He is driven by the goal to build a strong Innovecs employer brand in Georgia and bring our corporate culture to this new market. Luckily for us, his extensive experience allows us to do so.


The Georgian IT market is blossoming, and Zurab will take part in forming new Innovecs teams with the local Georgian talents. We are striving to have a favorable effect on the Georgian IT industry as a whole via our communities, educational and networking events, as well as our best working practices in the employee journey”


Georgia is one of the leading markets for innovative development. Even compared to its neighboring countries, the Georgian tech arena is still in its infancy. Therefore, there are a lot of opportunities here that everybody including the Georgian government recognizes and supports. It is noteworthy that there is a special status for international companies such as Innovecs that can get some tax benefits, which helps a lot while you’re developing a company in this region.


“I want to note a general readiness in the Georgian market: we can observe a sort of gold rush now. Everybody’s trying to switch to the IT industry. It has proven to be pandemic proof because, considering the current situation in the world, it’s been very difficult, and a lot of businesses struggled while the IT industry thrived. Also, the Georgian talent is very Western-minded: their culture and work ethics are very close to Western mentality. Pretty much everybody speaks English fluently and more than 96% of 15 to 38-year-olds use the internet. This makes for a deep talent pool that you can pick from and create great teams in Georgia, – Zurab shared his perspectives on a potential of the Georgian labor market.


About Innovecs


Innovecs is a global digital transformation tech company with offices in the US, the UK, the EU, Latin America, Israel, Australia, and Ukraine. Specializing in software solutions, the Innovecs team has experience in Supply Chain & Logistics, FinTech, Healthtech, Software & Hightech, and Gaming & Entertainment.


For the fifth year in a row, Innovecs is included in the Inc. 5,000, the list of fastest-growing private companies in the US, and a ranking of the best global outsourcing companies. In 2022, Innovecs was included in the Global Outsourcing 100® list of the International Association of Outsourcing Professionals (IAOP®) for the fourth time in a row. In 2021, Innovecs officially became the Platinum Partner of ISTQB (International Software Testing Qualification Board) and received the AWS Select Consulting Partner status in the AWS partner network.

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