Product Marketing Manager - Gaming
georgia

POSITION

We are looking for a Product Marketing Manager - Gaming who will be responsible for creating our organization’s Gaming go-to-market strategy and overseeing its execution for the entire portfolio of Gaming services 

Responsibilities of the Portfolio Marketing - Gaming includes market research, positioning and messaging of the Innovecs Games Development Studio, and integrating their findings into the DNA of the business, sales, and marketing functions to discover growth opportunities and maximize go-to-market performance

REQUIREMENTS

    • Define and oversee our Gaming & iGaming service messaging, positioning and value propositions to establish Innovecs as a unique, memorable, and knowledgeable service partner with consistent messaging across the different communication channels
    • Partner up with Delivery, Sales & Customer Success, Brand & Communications, and ABM Teams to define new campaign launch plans, influence and create content & research assets (blogs, whitepapers, presentations and demos) for internal and external communication purposes to tell the story of our Gaming & iGaming services to prospects and customers
    • Research Innovecs USPs against a competitive Digital Transformation market and create a strategy to deliver our value to a redefined ICP
    • Evaluate and provide constant feedback on our Gaming vertical ICPs to ensure relevancy in the market
    • Deliver and review content and campaigns centered around Innovecs services via social media, events, our own website, guest blogging, and other media outlets
    • Work with the Head of Marketing to manage our and prioritise our Gaming campaigns
    • Work with Delivery to build and grow service offerings based on feedback from customers
    • Monitor the world to keep up with the latest trends surrounding our target audiences

TECHNICAL KNOWLEDGE

    • Competitive Analysis tools (ex: Kompyte)
    • CRM (Salesforce, Zoho, Hubspot)
    • Webinar Management Tools
    • Microsoft Office
    • Project Management (Asana, ClickUp, Confluence, Trello)
    • Workflow Management (Miro, Whimsical, other) 

 

RESPONSIBILITIES

    • Define and oversee our Gaming & iGaming service messaging, positioning and value propositions to establish Innovecs as a unique, memorable, and knowledgeable service partner with consistent messaging across the different communication channels
    • Partner up with Delivery, Sales & Customer Success, Brand & Communications, and Content Marketing Teams to define new campaign launch plans, influence and create content and research assets such as blogs, whitepapers, presentations and demos for internal and external communication purposes to tell the story of our Gaming & iGaming services to prospects and customers
    • Research, write and deliver compelling content, such as landing pages, emails, sales collateral for Innovecs’ service lifecycle with the aim to increase conversion and accelerate sales cycles
    • Research Innovecs USPs against a competitive Digital Transformation market and create a strategy to deliver our value to a redefined ICP
    • Evaluate and provide constant feedback on our Gaming vertical ICPs to ensure relevancy in the market
    • Deliver and review content and campaigns centered around Innovecs services via social media, events, our own website, guest blogging, and other media outlets
    • Work with Delivery to build and grow service offerings based on feedback from customers
    • Monitor the world to keep up with the latest trends surrounding our target audiences 

ABOUT INNOVECS

Innovecs is a global digital transformation tech company with presence in the U.S., Europe, UK, Australia, LATAM, and Israel. With 10 years on the market and 850+ team members, we focus on long-term cooperation with our people providing them with the opportunity to learn, grow, develop, and stand out not only in their profession but also outside of it. We are one of the fastest-growing private companies in America by Inc. 5000, and on the list of 100 Best Global Outsourcing Providers by IAOP, have TikTok with over 10m views, and 10+ lifestyle communities by interests. Get on board and unlock your potential with us!

 

WHAT WILL YOU GET

    • Attractive compensation pegged to the U.S. dollar with full benefits package
    • Modern hardware setup
    • Individual development plan, career coaching, and Mentorship Program
    • Investment in your professional growth: workshops, webinars, training platform, and edutainment events
    • Global certification preparation program (AWS, ISTQB, Unity, Scrum, etc.), and comprehensive online courses on Udemy, Educative, Pluralsight, edX
    • Flexible working mode in hybrid teams with high-skilled peers
    • Opportunity to work from home or from anywhere with our Relocation Support Program
    • Open-door culture, simplified processes, transparent communication, and top management at a handshake distance
    • Private health insurance, paid maternity/paternity leave, sick leaves, vacation, and holidays
    • Online workouts with fitness coaches & community enrollment in activities such as esports, yoga, chess, mindfulness, etc.
    • English classes and public speaking club to boost your language and presenting skills
    • Virtual team buildings, social activities and occasional gifts to celebrate Innovecs lifestyle

      Here at Innovecs, we promote equal opportunities and embrace diversity in our teams in terms of work experience, area of expertise, culture, religion, gender, and ethnicity. We are committed to building a tight-knit, team tradition-loving community that represents a variety of backgrounds, perspectives, and skills

There are no limitations, no barriers when the right people are on your way — apply for the vacancy and succeed with us!

 

Mariia Platonenko,
Talent Sourcing Lead
Надіслати резюме

    Порекомендуй друга
    Надсилай контакти друга, якому ця вакансія може бути цікавою.
    Заповни рекомендаційну форму

      Порекомендуй друга
      Поділитися вакансією
      Don't See Your Dream Job?