Head of Content Marketing
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POSITION

We are looking for a Content Marketing Leader who can take ownership of our content marketing strategy and execution that drives inbound leads, builds awareness and demand generation with our target audience, and establishes us as a thought leader.

You will be responsible for developing, improving, and scaling our content marketing strategy for our corporate marketing funnel. You will work closely with the whole marketing, delivery, sales, and customer success teams, to ensure optimal content delivery to target audiences across multiple channels & verticals.

Responsibilities include but are not limited to content calendar creation & management, copywriting & editing, managing a small team of copywriters, and activating new content assets (such as PDFs, Infographics, etc), and optimizing/repurposing existing content

 

REQUIREMENTS

    • A minimum of 3+ years in content, ideally for B2B/SaaS. 
    • Manage a small team of copywriters/content marketers
    • Lead and grow a team of copywriting specialists into content marketers. Help the entire marketing team elevate the quality of content output
    • Lead the creation of content initiatives that our target customers want to follow, share and tell their friends about
    • Increase the impact of content on growing our market footprint and customer acquisition
    • Deeply understand our customers, their pains, and their challenges, so we know how to answer them
    • Be our expert in project management, content scheduling, and prioritization. Be bold and move fast, be radically candid and human in your tone of voice
    • Be hands-on and work right there alongside your team.
    • Show your pro editorial skills and knowledge as a copywriter - catch all of our grammar errors and typos to drive high-quality content

 

TECHNICAL KNOWLEDGE

    • CRM (Salesforce, Zoho, Hubspot)
    • Microsoft Office 
    • Project Management (Asana, ClickUp, Confluence, Trello), 
    • Workflow Management (Miro, Whimsical, other)
    • Content Management System (Wordpress)
    • Digital Marketing Reporting Tools (Google Analytics, Ahrefs, SEMRush, etc)
    • Content creation tools (ex: Canva, Figma, etc)

 

RESPONSIBILITIES

    • Plan and implement the company’s rolling content strategy, developing a comprehensive editorial calendar that outlines campaigns for distribution via the company website, blog, social media channels, webinars, etc. on a regular basis
    • Lead and grow a team of copywriting specialists into content marketers. Help the entire marketing team elevate the quality of content output
    • Lead the creation of content initiatives that our target customers want to follow, share and tell their friends about
    • Collaborate with the ABM, Channel, and Digital Teams on integrated content and distribution campaigns that address our ICPs
    • Develop and execute multifaceted content marketing campaigns that drive reach, reputation, and revenue for Innovecs
    • Nurture cross-functional partnerships with Sales, Customer Success, and Delivery to support, enable, and report on campaigns
    • Use campaign data to measure the impact of content and campaigns, optimizing content marketing across all channels
    • Work with Growth and Product Marketing to create persona-based buyers journeys for specific personas
    • Oversee relationships with potential outside agencies, additional content writers, 3rd party content contributors (partners, customers, etc)
    • You use data to drive content decisions.

 

ABOUT INNOVECS

Innovecs is a global digital transformation tech company with a presence in the U.S., Europe, UK, Australia, LATAM, and Israel. With 10 years on the market and 850+ team members, we focus on long-term cooperation with our people providing them with the opportunity to learn, grow, develop, and stand out not only in their profession but also outside of it. We are one of the fastest-growing private companies in America by Inc. 5000, and on the list of 100 Best Global Outsourcing Providers by IAOP, have TikTok with over 10m views, and 10+ lifestyle communities by interests. Get on board and unlock your potential with us!

 

WHAT WILL YOU GET

    • Attractive compensation pegged to the U.S. dollar with full benefits package
    • Modern hardware setup
    • Individual development plan, career coaching, and Mentorship Program
    • Investment in your professional growth: workshops, webinars, training platform, and edutainment events
    • Global certification preparation program (AWS, ISTQB, Unity, Scrum, etc.), and comprehensive online courses on Udemy, Educative, Pluralsight, edX
    • Flexible working mode in hybrid teams with high-skilled peers
    • Opportunity to work from home or from anywhere with our Relocation Support Program
    • Open-door culture, simplified processes, transparent communication, and top management at a handshake distance
    • Private health insurance, paid maternity/paternity leave, sick leaves, vacation, and holidays
    • Online workouts with fitness coaches & community enrollment in activities such as esports, yoga, chess, mindfulness, etc.
    • English classes and public speaking club to boost your language and presenting skills
    • Virtual team buildings, social activities and occasional gifts to celebrate Innovecs lifestyle

      Here at Innovecs, we promote equal opportunities and embrace diversity in our teams in terms of work experience, area of expertise, culture, religion, gender, and ethnicity. We are committed to building a tight-knit, team tradition-loving community that represents a variety of backgrounds, perspectives, and skills

There are no limitations, no barriers when the right people are on your way — apply for the vacancy and succeed with us!

 

Mariia Platonenko,
Talent Sourcing Lead
Apply now

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