Head of digital marketing
Kyiv
Requirements
  • Experience in Digital Marketing 2+ years
  • Advanced English Experience in content writing
  • 1+ years Experienced in the creation of the content marketing strategy, with different KPIs across various types of content
  • Solid understanding of SEO and link building approach
  • Can provide samples of the successful outreach marketing campaigns Highly-developed management skills
Responsibilities

Content marketing: 

  • Develop the existing content marketing plan
  • Manage the content calendar
  • Coordinate the work of our copywriting team
  • Set KPIs for different types of content and analyze the effectiveness of your content strategy

SEO / Linkbuilding: 

  • Coordinate the work of our SEO team
  • Take part in the delivering of our SEO strategy

Outreach marketing:

  • Take part in the managing of our outreach strategy
  • Analyze the effectiveness of different sources, adjust your strategy accordingly
  • Make tests to identify how to work with every single channel for getting the best possible results

PPC:

  • AdWords, Facebook, LinkedIn
  • Create campaigns across different channels
  • Analyze the effectiveness of campaigns A/B testing

Email marketing:

  • Develop business flows for different types of customers and subscribers
  • Create the email marketing plan and manage its accomplishment
  • Create and test different types of campaigns
  • Analyze the effectiveness of different campaigns.

Support for Innovecs’ digital products: 

  • Initiate enhancing amendments of Innovecs’ products
  • Manage the development process to implement new features

Content writing: 

  • Write articles on tech topics for our corporate blog;
  • Write case studies and content for corporate marketing materials;
  • Work in sync with native proofreaders;
  • Write SEO-friendly content.

 

What we love about Innovecs
  • High-level compensation and regular performance-based salary and career development reviews;
  • Medical insurance (health), employee assistance program;
  • Paid vacation, holidays and sick leaves;
  • Gym 24/7, personal fitness instructor;
  • Massage in the office, personal wellness consultant;
  • English classes with native speakers and partially or fully reimbursed personal training and conferences;
  • Referral program;
  • Team building and a lot of fun to take a break, relax, and give you the freedom to think beyond the next line of code.
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