Senior Lead Generation Specialist

Overview

Required Skills

Copywriting: middle

Marketing: middle

Marketing & Sales Ops: middle

We’re looking for an experienced Senior Lead Generation Specialist to lead our customer acquisition efforts in the software development services industry (US and EU markets). You’ll take ownership of lead generation tactics and collaborate closely with our Sales and Marketing teams to ensure the seamless conversion of qualified leads. If you thrive on delivering measurable results and enjoy working in a dynamic, high-growth environment, we’d love to connect with you!

Innovecs is a global digital services company with a presence in the US, the UK, the EU, Israel, Australia, and Ukraine. Specializing in software solutions, the Innovecs team has experience in Supply Chain, Healthtech, Collaboration Tech, and Gaming.

For the fifth year in a row, Innovecs is included in the Inc. 5000, the list of fastest-growing private companies in the US, and a ranking of the best global outsourcing service providers by IAOP. Recently, Innovecs was honored with the prestigious Global Good Awards for the Employee Engagement & Wellbeing, won gold at the Employer Brand Management Awards, and was included in the Global Top 100 Inspiring Workplaces Ranking.

Our value to you:

— Flexible hours and remote-first mode

— Competitive compensation

— Complete Hardware/Software setup – anything you need for work

— Open-door culture, transparent communication, and top management at a handshake distance

— Health insurance, vacation, sick leaves, holidays, paid maternity/paternity leave

— Access to our learning & development center: workshops, webinars, training platform, and edutainment events

— Virtual team buildings and social activities

Caught your interest? Drop us your CV, and let’s chat about the opportunities ahead.

Requirements

Minimum of 3 years of experience in lead generation, marketing, or business development, ideally in outsourcing and technology sectors.
Degree in marketing or a related field. Advanced degrees or certifications in digital marketing, business development and lead generation are a plus.
Proficiency in AI-driven marketing automation, CRM systems, and analytics tools.
Strong copywriting skills with a demonstrated ability to create high-converting LinkedIn and email sequences.
Proven success in relationship building and engaging C-suite decision-makers.
Results-oriented with a proven track record of meeting or exceeding lead generation goals.
Fluent in English (B2-C1 level) with excellent written and verbal communication skills.

Responsibilities

Lead generation strategy. Partner with the Marketing Manager to design and execute a comprehensive lead generation plan. This includes identifying and targeting potential clients through buyer personas and optimizing acquisition channels.
Outbound prospecting. Identify and engage prospects through targeted direct outreach and personalized messaging to convert them into high-quality leads.
Targeted outreach & communication. Create compelling, personalized emails and LinkedIn messages that drive engagement and generate meetings with senior-level prospects.
Market research & targeting. Conduct detailed research on companies and decision-makers within our target markets, identifying the most strategic opportunities for client acquisition.
Collaborative alignment. Work cross-functionally with Sales, Delivery, and Marketing teams to ensure that lead generation efforts are in line with broader company objectives and sales goals.
Data-driven optimization. Continuously analyze performance metrics and lead conversion data to refine and improve the overall strategy.
Tool automation. Utilize platforms like Clay, Sales Navigator, Reply.io, Expandi, and RB2B to automate and enhance outreach efforts, while continuously monitoring performance.
Reporting & analysis. Prepare and present weekly and monthly performance reports, highlighting key insights and recommendations for optimizing lead generation efforts.

What our people say

You will always get help, piece of advice, and guidance. I like transparency and ease of communication because there are no barriers that protect top management from subordinates.

Olena Ratova

Delivery Manager

Working at Innovecs, I feel that the team, colleagues, and I are treated as individuals with their own interests in the first place.

Svitlana Rumiantseva

Senior Delivery Manager

I am particularly close to my current team at Innovecs; they are my people. They provide constant feedback, have a strong desire to help, and we share a sense of camaraderie on a daily basis.

Oleksandr Muzhychok

QA Automation

Every day is a new task, a different perspective, the search for keys, new knowledge. Never a dull moment, because everything is changing constantly.

Daria Nesvitailo

Senior Software Engineer

I began my journey as a Game Release Manager, a hybrid QA position that involved communication with operators and suppliers. After a year, I became the Lead of the Game Release team, building a skilled and efficient team from scratch.

Olha Kolomiiets

QA Lead

I like that the company is not indifferent to its employees as individuals. First, we are seen as people. Whereas other companies require time and effort from you to achieve their goals without giving anything in return, Innovecs cares about the emotional state of their people.

Andrii Bosak

Technical Support Specialist

Why us?

Personalized benefits based on your preferences
Diversity of domains & businesses
Flexible working mode in hybrid teams
Opportunity to work from home, office or whenever you want to
Company events and team activities
Mentorship Program and Individual Development Plan
English classes to take your speech and writing to a new level
Global certification preparation program (AWS, ISTQB, Unity, Scrum, etc.), and comprehensive online courses on Udemy, Educative, Pluralsight, edX

Apply now