Growth Marketing Lead

Overview

Required Skills

Marketing & Sales Ops: strong

SQL: strong

Marketing: strong

We are seeking an experienced marketer with a solid understanding of growth strategies within the B2B tech space, particularly in the industries Innovecs operates in, such as HighTech, Supply Chain, and Game Development. This is a role for a strategic thinker with hands-on experience in driving impactful growth strategies.

As the Growth Marketing Lead, you will develop and execute data-driven marketing initiatives to drive qualified leads, improve conversion rates, and enhance client acquisition. You’ll collaborate with cross-functional teams to align marketing efforts with sales goals and position the company as a trusted partner in the software development services market.

Innovecs is a global digital services company with a presence in the US, the UK, the EU, Israel, Australia, and Ukraine. Specializing in software solutions, the Innovecs team has experience in Supply Chain, Healthtech, Collaboration Tech, and Gaming.

For the fifth year in a row, Innovecs is included in the Inc. 5000, the list of fastest-growing private companies in the US, and a ranking of the best global outsourcing service providers by IAOP. Recently, Innovecs was honored with the prestigious Global Good Awards for the Employee Engagement & Wellbeing, won gold at the Employer Brand Management Awards, and was included in the Global Top 100 Inspiring Workplaces Ranking.

Our value to you:

— Flexible hours and remote-first mode

— Competitive compensation

— Complete Hardware/Software setup – anything you need for work

— Open-door culture, transparent communication, and top management at a handshake distance

— Health insurance, vacation, sick leaves, holidays, paid maternity/paternity leave

— Access to our learning & development center: workshops, webinars, training platform, and edutainment events

— Virtual team buildings and social activities

Caught your interest? Drop us your CV, and let’s chat about the opportunities ahead.

Requirements

5+ years of experience in growth marketing, lead generation, or digital marketing, preferably in the B2B tech space.
Proven track record of executing successful campaigns that drive measurable business outcomes.
Strong knowledge of digital marketing channels, tools, and platforms (e.g., Google Ads, LinkedIn Ads, Clay, RB2B, etc.).
Expertise in lead generation strategies, including ABM and inbound marketing.
Ability to manage marketing budgets and measure campaign ROI.
Strong project management and organizational skills.
Excellent communication and collaboration abilities.
Experience in marketing for software development or technology services companies.
Familiarity with SEO, content marketing, and BDR strategies.
Fluent English (C1), both written and spoken.

Responsibilities

Develop and own the overall growth marketing strategy, focusing on lead generation and client acquisition.
Design, execute, and optimize multi-channel campaigns across paid ads, email, social media, and organic search.
Create scalable lead-generation campaigns targeting B2B clients.
Work closely with sales to align marketing qualified leads (MQLs) with sales qualified leads (SQLs).
Build and manage a pipeline of high-quality leads through account-based marketing (ABM) strategies.
Monitor and analyze campaign performance, reporting on KPIs such as CAC, CPL, and ROI.
Optimize the marketing funnel, from awareness to conversion, using data-driven insights.
Use A/B testing and experimentation to refine campaigns and improve conversion rates.
Collaborate with content and design teams to develop targeted messaging for various audience segments.
Leverage case studies, whitepapers, and thought leadership content to position Innovecs as a trusted B2B partner.
Work closely with the sales and delivery teams to align on go-to-market strategies.

What our people say

You will always get help, piece of advice, and guidance. I like transparency and ease of communication because there are no barriers that protect top management from subordinates.

Olena Ratova

Delivery Manager

Working at Innovecs, I feel that the team, colleagues, and I are treated as individuals with their own interests in the first place.

Svitlana Rumiantseva

Senior Delivery Manager

I am particularly close to my current team at Innovecs; they are my people. They provide constant feedback, have a strong desire to help, and we share a sense of camaraderie on a daily basis.

Oleksandr Muzhychok

QA Automation

Every day is a new task, a different perspective, the search for keys, new knowledge. Never a dull moment, because everything is changing constantly.

Daria Nesvitailo

Senior Software Engineer

I began my journey as a Game Release Manager, a hybrid QA position that involved communication with operators and suppliers. After a year, I became the Lead of the Game Release team, building a skilled and efficient team from scratch.

Olha Kolomiiets

QA Lead

I like that the company is not indifferent to its employees as individuals. First, we are seen as people. Whereas other companies require time and effort from you to achieve their goals without giving anything in return, Innovecs cares about the emotional state of their people.

Andrii Bosak

Technical Support Specialist

Why us?

Personalized benefits based on your preferences
Diversity of domains & businesses
Flexible working mode in hybrid teams
Opportunity to work from home, office or whenever you want to
Company events and team activities
Mentorship Program and Individual Development Plan
English classes to take your speech and writing to a new level
Global certification preparation program (AWS, ISTQB, Unity, Scrum, etc.), and comprehensive online courses on Udemy, Educative, Pluralsight, edX

Apply now